American Bonsai Society

This visual system is built for the oldest and largest organization that fosters connectivity and collaboration between Bonsai clubs across North America. The re-brand focuses on simplification — bonsai itself is the art of minimalism, and this is reflected through logomark, as well as the pattern created to represent the many 'pots' of the organization's members.

The branding is expressed through stationary, member deliverables, and a site that publishes an online journal for those who pay a membership fee. These elements enforce not only a space for connectivity, but a respect for this ancient Japanese art-form.